• California Baptist University

• BUS 545

 The Global Branding of Stella Artois Christopher Polanco California Baptist University This study source was downloaded by 100000853497421 from CourseHero.com on 05-16-2023 09:57:12 GMT -05:00 https://www.coursehero.com/file/63231357/The-Global-Branding-of-Stella-Artoisdocx/ CASE ANALYSIS 2 Executive Summary In this paper we will be discussing the company Interbrew and the global branding of Stella Artois its flagship beer. The paper will go over whether Interbrew needs a global brand or if by remaining stagnant it can sustain its success. In this paper it will discuss the role the internet should play in developing Stella Artois as a global brand. Lastly, the paper will discuss whether Stella Artois is the right choice as the flagship beer or should they have gone with a different option as their flagship beer