Abu Dhabi University BUS 204: Business Research Methods Project Proposal

Research Project > Abu Dhabi University BUS 204: Business Research Methods Project Proposal

Abu Dhabi University COBA BUS204 1. INTRODUCTION 1.1 Background (3 paragraphs – including summary of the problem and brief review of literature) Over the decades it has been seen that the business is intertwined with the society and has evolved according to the societal demands. The ideas are perceived that target of every business includes the pe ...[Show More]

Abu Dhabi University
COBA BUS204
1. INTRODUCTION

1.1 Background (3 paragraphs – including summary of the problem and brief review of literature)

Over the decades it has been seen that the business is intertwined with the society and has evolved according

to the societal demands. The ideas are perceived that target of every business includes the perceptive

inclinations for consumer benefits and services (Baltzan & Phillips, 2016), which upholds the business gains

and thereby it is in brief expressed that there is a significant implication of consumers on the development and

growth of business. Thus it can also be stated that since the consumers are basically people with their freedom

of choice, thereby the society also has an overall impact on the business in the long run.

There had been significant areas from society which influences and is effectively related to the nature and

growth of business. Previous researches imposed that numerous business originate over time to fulfill the

societal needs which had been the basic demands of consumers from time to time[ CITATION PBa16 \l 1033 ].

An example to the context can be that of the fact which deals with the need of ethical approaches constantly

amongst the people with the advancement in thinking within the society, this had been the key drive which

gave boost to the up rise of business ethics to ensure continuance with the changes in societal platform.

Wales (2013) stated that there had been also huge advancements in the operations and planning sectors of

businesses with the due evolution of society as for example consumer needs and buying behavior are greatly

dependent on the societal frontier which culminates the paramount to modulate the business fundamentals.

The dawn of globalization had been a huge societal change which has led mankind towards the impartation of

technology and hence connect to business across the geographical borders [ CITATION SBr13 \l 1033 ].

The development of proper research hence is essential in the determination of the relationship between

society and business. It is often said by other researchers that these two aspects determine the economic

stability and sustainability for any country and hence the knowledge