University of Dhaka

• IB 102

• Table of Contents 1. Critically analyse the balance of deliberate and emergent approaches to strategy formulation that has been adopted by Aldi in the past. Discuss the extent to which that balance has been appropriate and explain why? Recommend and justify how you believe that balance should be transformed for the future. What support is required to promote the development of the recommended balance of organisational strategies and plans?.......................................................3 2. Critically assess the major macroenvironmental and industry issues that Aldi has faced in the past. Evaluate Aldi’s responses to the major macroenvironmental and industry issues. How effective have those responses been? Identify and explain the impact of major macro and competitive environmental issues currently facing Aldi that need to be reflected in the company’s future strategy?.........................................5 3. Using Porter’s Value Chain framework, critically analyse Aldi’s strategic capability. What linkages in the Value Chain does Aldi manage particularly well? With the aid of the VRIO framework, assess the sustainability of Aldi’s strategic capability…...8 4. Critically analyse Aldi’s previous strategies using Porter’s Generic Strategy framework, and the Ansoff Matrix. To what extent are these strategies appropriate for the future? Analyse the approach to internationalisation that Aldi has adopted and assess the extent to which that approach has been appropriate, and explain why?..................................................................11 References………………………………………………………………………………………..14 2 1. Critically analyse the balance of deliberate and emergent approaches to strategy formulation that has been adopted by Aldi in the past. Discuss the extent to which that balance has been appropriate and explain why? Recommend and justify how you believe that balance should be transformed for the future. What support is required to promote the development of the recommended balance of organisational strategies and plans? Aldi has taken many approaches and followed several strategies to maximise its profit and minimise its cost while achieving the goal. Those approaches include deliberate and emergent approach strategies. Deliberate strategy includes the management section that specifies the effective choices and decisions to achieve the goal of an organisation. Deliberate approaches often depend on the assumptions that are estimated for the future situations. It is basically a formal planning that leads a company to expect the unexpected outcomes and take the decisions according to that. Whereas an emergent approach is a specific pattern of a company’s actions that is modified and developed with time. It can be performed both in the presence or absence of a goal or mission in the organisation. Emergent strategy is always unplanned as responses only when the situation arrives or the problem occurs. It is to face the unexpected challenges and opportunities. An organisation like Aldi, that has outlets in more than 20 countries, has a huge distribution network. It has a large active operatin