Your task for your write-up is to do a resource analysis ofNiantic Inc. (Links to an external site.) -AS INCLUDED INTHE CASE BELOW [i.e. no need to do research- andonly to the time of the case]. To do that, you can follow thefollowing steps.1. Reread your chapter on internal analysis and view thevideo linked below.2. List ALL the resources and capabilities of Niantic Inc.[The company AFTER it beca
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Your task for your write-up is to do a resource analysis of
Niantic Inc. (Links to an external site.) -AS INCLUDED IN
THE CASE BELOW [i.e. no need to do research- and
only to the time of the case]. To do that, you can follow the
following steps.
1. Reread your chapter on internal analysis and view the
video linked below.
2. List ALL the resources and capabilities of Niantic Inc.
[The company AFTER it became independent from
Google- and not before]. I have not counted them but
there may be up to TWO DOZZENS. Think of which
resources and capabilities the firm owns, and which is
borrows/get right to use via its partnerships but that it does
not own or cannot guarantee perpetual use or need to pay
for. DO NOT LOOK ON THE WEB for information about
the company. It will only confuse you as I base my grade
on YOU FINDING THE Resources and Capabilities IN
THE CASE.
3. Then follow the guidelines in this lecture (Links to an
external site.) . which gives you guidance on
how to use VRIN to value resources.
4.Read the Niantic case (Links to an external site.) and
identify each of dozzens of resources and capabilities
identified.
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