Essay > Great Lakes Institute Of Management - PGPBA-BI GL-PGPBABI


Sports has changed with broadcasting, merchandising, betting added togate collections. Media plays an increasingly important role in sportsleagues.• Case discusses challenges of ownership of sports teams/league by mediagiants and effects on players/teams/leagues etc.• News Ltd tried to create Super League in Australia in 1995 against thewishes of the existing NSWRL and ARL.• ARL and NSWRL ma ...[Show More]

Preview 1 out of 3 pages
Purchase this document to unlock the blurred part and the rest of the document

Unlock Now

Reviews( 0 )