University of Nairobi

ESSAYS 303

3.2.1 Apple Company Strengths
This analysis identifies the strengths enabling Apple Company to remain competitive in the
market and overcome its weaknesses. For example, the apple company has one of the world's
strongest brands; here, the Apple Company can introduce new brands of products, such as new
mobile brands. Which are relatively profitable since it has a strong brand image with a large
customer base and loyalty. In addition, the Apple Company also has Apple marketing Mix
involving a premium pricing strategy, which ensures high-profit margins for the company. This
given strategy is a strength as it maximizes profits even if sales from a different brand is limited
or low. Likewise, the generic competitive approach inclusive of intensive growth strategies is
also great strength for the Apple Company (Abdukarimova, 2021). These strategies enable Apple
Company to continually improve their technologies, maintaining their competitive advantage
over their competitors. In addition, technological development helps Apple Company ensure that
it constantly improves on its product specification to meet customers’ preferences and needs.
Based on the SWOT analysis of Apple Company, its strengths are challenging to compete.
3.2.2 Apple Company weaknesses
The analysis entailed the identification of internal factors within Apple Company that hinders its
growth. The most notable weaknesses for Apple Company include; limited distribution network
for its products resulting from the exclusivity policy. This arises because the company selects
only specific authorized sellers of its products. The exclusivity strategy in SWOT analysis is
considered a weakness for Apple. It hinders effective market research, making it challenging to
distribute its products to all markets (Kumar et al., 2014). Another notable weakness exhibit by
Apple Company is the high price tags on its products. It is a weakness because its electronic
products only reach a small segment of the world’s population. Based on the SWOT analysis,
Apple distribution and pricing criteria impose weaknesses on its operations.
3.2.3 Opportunities for Apple Company
Different opportunities exist for the Apple Company. For example, the company has a chance of
expanding its distribution networks. This o