Seneca College

• BUSI 1016

• Stakeholder & Materiality Assessment for BOMBARDIER INC. By Group 3 Cheshta Chauhan Pooja Kasabe Ravindra Kumar Kanzaria Monica Moorthy Sukhbir Singh Khalsa Deesha Patel 26th March 2022 Company Information Company Name: Bombardier Inc. Company Website: https://bombardier.com/en Company Products / Services: Manufacturer of commercial jets, public transport vehicles, trains, and recreational vehicles. Customers: Aviation service providers, Civil owner operators Sector: Business Aircraft; Commercial Aircraft; Aerostructures and Engineering Services; and Transportation Location: Montréal, Canada Stakeholder Analysis (Steps 1 – 3) Secondary Primary ①Stakeholder Map (10 marks) Bombardier Inc Local Community Labor Unions NGO’s Media Investors and Shareholders Competitors Trade Associations Employees Customers Suppliers and local vendors ②Stakeholder Assessment Matrix (15 marks) Company Impact on Stakeholder Low High Low High Stakeholder Impact on Company Medium Medium Local Community Labor Unions NGO’s Media Investors and Shareholders Competitors Trade Association Employees Customers Suppliers and local vendors What are the stakeholder impacts on the company? How much can this stakeholder impact the decisions/activities/ operations of the company? How big is their power (directly or indirectly)? What are the company impacts on the stakeholder? How much can the company’s decisions/activities/operations impact (positively or negatively) the stakeholder? https://smallbusiness.chron.com/shareholders-affect-business-65880.html Shareholders are the most important stakeholders since they have the power to vote out directors if they believe they are mismanaging the company. The capital required to establish the business is provided by the shareholders. https://smallbusiness.chron.com/shareholders-affect-business-65880.html Shareholders of any company are categorized in most of the cases as the primary stakeholders of the company. As the company financial, strategical and execution-based and most importantly image-based decisions can have a first and direct impact on the shareholders of the company and have disrupting effect on the equity that they hold in the company.