Project Name: Cosmo Inc. Wearable Technology Marketing StrategySponsor Name: Mr. Harold Living (Cosmo Inc. CEO)Project Manager: Amber SardaIntroduction:Cosmo Inc. is a leader in the distribution and development of wearable technology. We focuson fitness coaching, nutritional coaching and lifestyle advising products. Currently we hold33% of the overall market share in our industry. After a recent d
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Project Name: Cosmo Inc. Wearable Technology Marketing Strategy
Sponsor Name: Mr. Harold Living (Cosmo Inc. CEO)
Project Manager: Amber Sarda
Introduction:
Cosmo Inc. is a leader in the distribution and development of wearable technology. We focus
on fitness coaching, nutritional coaching and lifestyle advising products. Currently we hold
33% of the overall market share in our industry. After a recent data analysis our CEO, Harold
Living, noticed a potential decline in our earnings resulting from new innovative technology
being offered by our competitors. Mr. Living proposed the development of a new state of the
art wearable technology product that would increase our products and push our corporation to
the next level. The following plan outlines this vision that will launch Cosmo Inc. forward in
the tech world in hopes of becoming the top seller in our industry and ahead of our
competition.
In order to facilitate the project according to Mr. Living the following staff and
communications plans have been developed.
Staffing Management Plan:
Name Role Responsibilities
and Tasks Training Recognition Criteria Release Components Safety
Harold
Living
President
and CEO
Communications
and development
of the mission.
Leads, guides,
and evaluates
the work of the
project; provides
financial
direction and
capitals.
None
Successful
completion of
the state of
the art
innovative
wearable
technology of
the future
Timely
allocation of
the $150,000
budget over
the course of
the project
timeline
None
Amber
Sarda
Project
Manager/
Finance
Responsible for
the initiation,
designing,
planning,
execution,
controlling,
monitoring and
closure of the
project. Also
responsible for
overall budget.
None
Establishes a
successful
relationship
with
stakeholders
and achieves
a successful
standing in
the PM
industry.
Time
sensitive
project
deadline of
10 weeks to
launch with a
6-month
campaign
length
None
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