Made to Stick Assignment1. BREAKING SCHEMASLet's say you are promoting an event, and you want to grab people's attention. You're going todo it by violating people's schemas. Let's take a series of possible events, talk about ourschemas of those events, and then figure out how to subvert them. Here are some examplesusing other schemas . . . Now here is the real schema you are working on breaking: T
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Made to Stick Assignment
1. BREAKING SCHEMAS
Let's say you are promoting an event, and you want to grab people's attention. You're going to
do it by violating people's schemas. Let's take a series of possible events, talk about our
schemas of those events, and then figure out how to subvert them. Here are some examples
using other schemas . . . Now here is the real schema you are working on breaking: The
event you are promoting will either be a street parade or a concert. Choose one, then explain
the typical schema (at least four items). Then provide a description of how you can violate that
schema (again, provide 4 items).
BREAKING SCHEMAS
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