Dara's Ice Cream Final Presentation

Presentation > Dara's Ice Cream Final Presentation

American University in Cairo MARKETING management r Content Section 01: Company Background1.1 Introduction1.2 SWOT Analysis1.3 Marketing Mix Analysis1.4 Competitive AnalysisSection 02: Consumer Behavior Analysis2.1 Target Market Analysis2.2 Consumer Decision Process Analysis 2.3 Consumer Behavior Problem(s)Section 03: Recommended Marketin ...[Show More]

American University in Cairo
MARKETING management
r

Content

Section 01: Company Background1.1 Introduction1.2 SWOT Analysis1.3 Marketing Mix Analysis1.4 Competitive AnalysisSection 02: Consumer Behavior Analysis2.1 Target Market Analysis2.2 Consumer Decision Process Analysis 2.3 Consumer Behavior Problem(s)Section 03: Recommended Marketing Strategy3.1 Marketing Goals and Objectives 3.2 Recommended Marketing Strategy 3.3 Implementation Plan/Budget Plan

MKTG3203- Consumer- Buyer Behavior

Fall 2020

Section 01: Company Background 1.1

.1 Industry Overview

1.1 Introduction

1.2 SWOT Analysis

1.3 Marketing Mix Analysis

1.4 Competitive Analysis

MKTG3203- Consumer- Buyer Behavior

Fall 2020

1.1 Introduction

1.1.1 Industry Overview 1.1.2 Company Overview

MKTG3203- Consumer- Buyer Behavior

Types of Ice Cream

Take-home Impulse Artisanal

Annual Growth Rate:

5.4%

Geography

Country/Region

Distribution Channel(s)

Supermarket/Hypermarket

Specialty Stores

Convenience Stores

can be attributed to:

Fall 2020

Rise in Consumers’ Income

Increase in Demand for Desserts

Decrease in Prices of Private Label Ice-Creams

Introduction of Innovative Flavors

The Global Ice-Cream Market

1.1.1 Industry Overview

MKTG3203- Consumer- Buyer Behavior

Fall 2020

Diversity of Flavors

Ice-cream manufacturers are widening their product range by including a variety of ingredients to meet the changing consumer demands.

1.1.1 Industry Overview

MKTG3203- Consumer- Buyer Behavior

Fall 2020

The Organic Trend

Shifting to low-calorie and low-fat flavors to satify the needs of health conscious consumers.

The Innovative Trend

Adding exotic ingredients to their recipes to remain a competitor in the market and adapt to the changing tastes of different consumers.

The Premium Trend

Declining in the sales of low quality ice cream due to the rise in popularity of the premium ice cream.

Key elements:

01.Special Ingredients 02. Color

03. Texture

04. Flavors

05. Packaging

06. Technology used

07. Services while purchasin

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Category:	Presentation
Number of pages:	75
Language:	English
Last updated:	4 months ago
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