St. Clair College
B010 MISC
International business plan: case study Overview In this case study we will talk about the Canadian farm equipment company called unlimited combine (UC) which wanted to expand there business internationally after being successful in domestic market. For doing so they have hired a export expert Patricia Paget, a new business school graduate, as a
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International business plan: case study Overview In this case study we will talk about the Canadian farm equipment company called unlimited combine (UC) which wanted to expand there business internationally after being successful in domestic market. For doing so they have hired a export expert Patricia Paget, a new business school graduate, as a export manager, and assign her the responsibility to make a new business plan and discover the new international opportunities for growing the business. In this I will explain the business Executive summary which is of international business plan four pillars comes from international business expansion then we will see foreign market research summary then comes risk assessment and finally international business strategy. Market enter strategy A company can enter a remote market in a wide variety of ways. Direct exportation in one market may be the most suitable strategy while you may have to set up a joint effort in another and may well have to allow your production in another. Different factors affect your strategic decision, including but not limited to tariff rates, the required level of adaptation, marketing and transport costs. While these factors may well increase your costs, these costs are normally offset by the increase in sales. Direct Exporting: Many companies are going to agents and/or wholesalers for further discussions in the same market when a sales programme is established. Wholesalers and agents work closely with you in your tendencies. You become your company's face and thus you have to deal equally with your selection of agents and dealers and employ a core employee individually. Partnership: Partnership is almost necessary for entering foreign markets and may be required in certain parts of the world (such as Asia). A variety of structures can range from a simple co-marketing arrangement to a sophisticated strategic manufacturing alliance. Partnership is an especially precious strategy in those markets where business and social lifestyle are not essentially the same as your own as local partners provide information on the lo
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