• Florida International University

• MAN MISC

CASE ANALYSIS DROUT ADVERTISING Abstract Marketer Jamie Drout has hired prepared a survey for participants to explore data consumers perceptions of gender stereotypes within beauty product advertising versus empowerment advertisement strategies of beauty products in which men and women both represent the diversity in beauty, body type, and levels perceived femininity and masculinity. This study source was downloaded by 100000874968972 from CourseHero.com on 04-12-2024 12:25:20 GMT -05:00 https://www.coursehero.com/file/65301518/Case-Analysis-Drout-Advertising-Individual-Assigment-2docx/ 3 CASE ANALYSIS DROUT ADVERTISING Marketer Jamie Drout has hired me to analyze data obtained from a survey she conducted. The objective of the study is to learn consumer perception of gender stereotypes and the perceived benefits of empowerment advertising within beauty products. The beauty products include soaps deodorant, shampoo, conditioner, lotion, perfume, cologne, makeup chemical hair colors, razors, skin care, feminine care, and salon services. In the questionnaire, participants provided valuable information which consisted of their gender, age, education level, annual income, the average amount spent on beauty products, the number of advertisements they view or hear per day, number of ads which subscribed to gender roles and stereotypes. Participants opinionated whether advertising reinforced gender stereotypes on a scale (drastic, influential, limited, trivial, none) and shared their view on empowerment advertising, including the percentage of daily advertisements viewed that use empowerment. In this case study, the population sample consists of 105 participants, which includes eighty-six females and nineteen males. The data concludes that females on average spend more on beauty products than males. The average spends for females is $740.58 compared to males $239.58 while across the entire sample population, the average spend is $649.92. The incomes bracket’s $0 to < $10,000, $10,000 to < $20,000, and $30,000 to < $40,000, has the sheer number of participants provides more accurate results while analyzing average spends. In these three brackets, the average spends are $358.75, $602.86, and $982.86 respectively