• Kenyatta University

• COMMON UNI 101

CHAPTER ONE 1. EXECUTIVE SUMMARY 1.1. Business description This business will operate under the name Rahisi Cereals Stores and will be situated in Mathare North area III. It operate as a sole proprietor by Janet Mutanu Nzyoki as the Proprietor .The Proposed Business’ address will be P.o Box 996-00100,Nairobi ; and will use owner’s phone number 0706 246 752 for communication. It will commence on 1st January, 2020. The main activity of the business will be selling of various types of cereals. 1.2. Marketing Plan The business potential customers will include the dwellers of Mathare North Area 111, various cafes and food kiosk owners. The business is also going to face two competitors namely; Gatitu Cereals Stores and Tumaini Grains stores. 1.3. Organizational and Management Plan The business will be managed by various personnel, in their various sections. The owner will be the overall boss assisted by the deputy manager who will also check on the shortcomings of the enterprise and give solutions in absence of the general manager. All the accounts will be under the cashier who will control credits, keep books of accounts and receive payments and information on behalf of the business. 1.4. Operational plan This business will need balances, bicycles, sieves, masks aprons, shelves etc. It will also require stock from Wikwatyo farm which also provides the transport services. The store will be rented at a cost of Ksh. 3000 PER MONTH. There will be regulations affecting the running of the business. 1.5. Financial Plan The business requires a capital of four hundred thousand Shillings [400,000].The entrepreneur will raise three hundred thousand Shillings [300,000], in form of owners’ equity. The remaining hundred thousand Shillings [100,000] will be borrowed from cooperative bank of Kenya. 6 CHAPTER TWO 2. BUSINESS DISCRIPTION 2.1. PERSONAL BACKGROUND The business will be operated and managed by Janet Mutanu, who is currently taking Diploma course in Human Resource at College of Human Resource Management. The business will commence its operations in the year 2020 January 1st. This will be possible because the owner will have accumulated enough capital, will have acquired enough entrepreneur skills and also will have discovered there is unemployment in Kenya, hence creating employment. 2.2. INVOLVEMENT OF THE BUSINESS The business will be involved in selling cereals of different varieties and prices according to quality and quantity of the product. These will include maize, beans, peas, cow peas, flour, sugar rice, muthokoi etc. This will be done purposely to satisfy customers and win them from the exciting competitors hence maximizing profits and allowing expansion of the business in future. 2.3. NATURE OF THE BUSINESS The business will run under Sole Proprietorship at the start up stage because of the following:  It is easy to raise capital from personal savings  Decision making is easy  Easy to control and manage the business  The secrets of business are kept  The owner enjoys all the benefits alone  The owner becomes the boss of the business, and an employee  The owner has direct contact with customers and gets their views about the business