MKM 706_Marketing Plan.

Business Plan > MKM 706_Marketing Plan.

Seneca College MKM 706 Introduction ● boAt was kickstarted in 2014 in India ● boAt lifestyle IS one of the key brands that’s currently shaping the audio electronics market in India Product Categories 1. Wired and wireless headphones and earphones 2. Cables and chargers, mobile accessories (power ban ...[Show More]

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Category:	Business Plan
Number of pages:	13
Language:	English
Last updated:	5 months ago
Downloads:	1
Views:	1

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Category	Trend	Impact
Economic	● Market size to reach USD 33.07 Billion, growing at a compound annual growth rate of32.4% by 2030● High market visibility of smart Bluetooth speakers and smart home systems in theU.S. and Canada	Positive
Social	● Housing trends in Canada● Consumer behaviour of Gen Z consumers in Canada● Increasing opportunity to access personal content (audio/video) while using publictransport usage without causing disturbance to others	Positive
Technological	● Tech market moving towards artificial intelligence● Easy access to audio content everywhere due to smartphones, tablets and laptops	Positive
Environmental	● Canadian winter	Positive
Legal	● Amendment to its Condominium Act which included excessive noise as part of its	Positive