Southeastern Oklahoma State University

• FIN 5213

• Affidavit I hereby affirm that this Bachelor’s Thesis represents my own written work and that I have used no sources and aids other than those indicated. All passages quoted from publications or paraphrased from these sources are properly cited and attributed. The thesis was not submitted in the same or in a substantially similar version, not even partially, to another examination board and was not published elsewhere. 31st May, 2017 Date Signature 3 Abstract Pet care industry is expanding and changing in a global presence. It is because of the growth of pet population, trends inspired by pet humanization as well as the evolving demand of pet care in developed and emerging markets. Common pet care business paradigms are found, which are pet food, pet product, and pet service. The paradigms of pet food and pet products are mainly composed of divisions of product categories, breeds, functions, formation. Pet food would have a future focus on senior and obese pets; while pet products would have more technological implementations in the future.