Concordia University

ANTH 23

Anthropology 231 Culture and Consumption Final Exam Value of 50% both questions have to be completed. You can work in groups of two Due Date Wednesday December 9th at Midnight. Each Question is valued at 25% The length of each question ranges from 2 ½ to 4 pages double space. You must incorporate Lecture notes, Videos components and readings to present your discussion. Total Value Value of 50____________________/ Value of 25 % A. The film “The Chocolate Farmer” displayed a man, his work, sense of community, income issues and especially his attempts to maintain his cultural identity when exposed to new patterns of consumption. These underlying issues were also exposed in maintaining of the Potlatch, the fragmenting of the Kula ring and the Netsilki Eskimo highlighting the complexity of navigating a reconstructed ethnicity, even with resistance. This is especially true because most indigenous groups differ from the culture of capitalism, since they are generally egalitarian, small-scale and balanced and continually attempt to contest cultural appropriation. Based on the readings and highlighted issues above, discuss by integrating videos, readings and lectures from the term to explain how the culture of capitalism has created cultural ethnocide. Finally, indicate in your conclusion if a potential strategy to counter cultural ethnocide or is fatalism the only option within the culture of consumption for indigenous groups. Value of 25% B. The core premise of the culture of consumer capitalism is that commodity consumption is the source of well-being. This concept of “well being” was shown in the videos “Advertising Missionaries”, “Java Jive”, “the Poor man shames us all” and “Colonization and Coke Cola” as well as others. However, in terms of globalization and brands the counter images to “well being” are generally hidden within the Mediascapes which are controlled by components of cultural imperialism for the most part. This was exemplified in the production of tea and the polluted river, as well as issues highlighted in “the greening”. Within this broad context the concept of “well-being” should be couched in terms of whom? This question rests on understanding the heterogeneity of culture and the market state in conjunction with labour exploitation, virtual transfers, and envi