No School

AA 1

E-valy has become the largest online and mobile commerce company in Bangladesh in just a few month and barely anyone expected it to be so successful. It has provided numerous business opportunities for small and medium enterprises to leverage the innovative technology to compete more efficiently domestically and globally. This study does not attempt to describe E-valy as a perfect business; rather it discuss the communication model, strategies for generate income, technology and ethics, and some important lessons that were carried out by E-valy to achieve success in this complex world of online trading. In this report, we examine a few key factors of E-valy’s success such as its specific marketing strategies, various challenges, its strong branding image, superior customer value proposition, better shopping experience, huge sales volume and economies of scale.  Company Profile: E-valy is an e-commerce site which will be capable of providing every kind of goods and products from every sector to every consumer located in Bangladesh. The world’s market place will be only finger-tips away for any customer in possession of a smartphone/computer and an internet connection. They will be able to purchase everything; from a safety-pin to an apartment building from our website. We have gathered the brightest minds of Bangladesh and given them the platform to perform to their fullest extent. All the data-mining and optimization has been done inhouse and no outsourcing from any organization has taken place. We are utilizing 100% Bangladeshi personnel and resources and keeping the flow of cash within our borders. It is a platform where people can purchase all kinds of goods from a single website