Toronto Metropolitan University MKT 100 MKT100 Midterm Study Guide Chapters 1-7, 9 Chapter 1: An Intro to Marketing 1-2 Evolution of Marketing ➔ Used in firms for more than a century ➔ Many shifts in marketing in society ➔ Numerous terms + ideologies The Production Orientation ➔ Focuses on marketing as a messenger ○ Orientations focus on products because of a lack of pro ...[Show More]
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Number of pages: | 14 |
Language: | English |
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