week 1 Getting Started & Introduction to SEO

Study Guide > week 1 Getting Started & Introduction to SEO

Symbiosis Institute Of Management Studies, Pune OPERATIONS RESEARC... 1.Question 1 From the list below, choose the answer that most closely matches what the instructor described as the BEST way to learn and implement SEO, according to the lectures in this lesson. Strict adherence to standards documents and workflow procedures Following Google best p ...[Show More]

Symbiosis Institute Of Management Studies, Pune
OPERATIONS RESEARC...
1.Question 1

From the list below, choose the answer that most closely matches what the instructor described as the BEST way to learn and implement SEO, according to the lectures in this lesson.

Strict adherence to standards documents and workflow procedures

Following Google best practices and reaching out to Google with questions and concerns Repetition of ideas and policies that have been proven to succeed in the past

Continuous practice, testing, and modifying of content and optimization plans

2.Question 2

The overall focus of most “white hat” SEOs is traditionally:

Improving organic search results

Acquiring paid links

“Churn and burn” SEO (high turnover) Increasing advertising revenue

3.Question 3

True or False: Search Engine Marketing is another, interchangeable term for SEO.

True

False

4.Question 4

Based on the discussion of SEO careers in this course, which of the following are potential careers that fall under the SEO umbrella? (Select all that apply.)

Contracting for a variety of sites and companies

Running the Public Relations campaign for a website Developing content for blogs and social media

Working in-house for a company Working on-site at a marketing agency

5.Question 5

How much of a website’s traffic comes from the first page of search results?

Close to 100%

Approximately 70%

Approximately 40% Less than 20% Approximately 25%

6.Question 6

What are three things an SEO hiring manager might look for in an SEO job candidate? (Select all that apply.)

How quickly a candidate can acquire new skills Current level of SEO skill and knowledge

Their college GPA

Whether or not the candidate is a good cultural fit

7.Question 7

Why might an SEO hiring manager ask a job candidate to perform a quick site audit? (Select all that apply.)

It mirrors a task the candidate would have to do if hired

To see if a candidate can identify issues to be addressed and make recommendations

To ensure the candidate only has a basic understanding of SEO issues To assess the candidate's ability to work well with graphic artists

or

According to Dave Lloyd, what consideration should an SEO job candidate demonstrate in an interview when it comes to working with stakeholders?

Showing stakeholders how SEO strategy aligns with their business goals

Making their HTML skills obvious to stakeholders Realigning stakeholder business goals to fit SEO strategy

Explaining how SEO strategy is more important than their business goals

8.Question 8

8.Question 8

Which of the following should a SEO job candidate i