University of Dhaka

• MARKETING MISC

• LETTER OF SUBMISSION Mr. Sagib Kumar Ghos Assistant Professor Department of Marketing University of Chittagong Subject: Prayer for accepting the Industrial Tour Report. Dear Sir, We are immensely pleased to submit the industrial tour report entitled “Marketing Management Practice in Elite Chemical Industries Ltd.” prepared after making tour to Elite Chemical Industries Limited to fulfill the partial requirement of BBA program. We have put our best effort to overcome our shortcomings and prepared the report to the best of our ability. However, if any clarification is required, we would be glad to provide them as best as our group can. Our group sincerely believes that the findings of this report will be of immense aid to the academic. We, therefore, pray and hope that you would be kind enough to accept the industrial tour repot prepared by our group. Yours sincerely, BBA Program Session: 2003-2004 Department of Marketing Studies and International Marketing. University of Chittagong 1 PREFACE Industrial tour is a part and parcel of BBA program that is offered by the University of Chittagong and such tour is a mandatory component of the fourth year. The tour intends to provide practical training in handling of managing jobs as well as to integrate the knowledge of marketing activities and models with current management and marketing practices in business community. Industrial tour is very helpful in getting real experience of managerial functions of a company. This tour goes a long way to gain institutional learning and also acquire knowledge about the working system of a particular organization. In presents days such industrial tour program is useful to enhance the efficiency of the students in job market. As we are the students of BBA program, we have got the golden chance of performing industrial tour under the supervision of Mr. Sagib Kumar Ghos, Assistant Professor of Department of Marketing Studies and International Marketing. The title of the industrial tour report has been given “Marketing Management Practice in Elite. This report is prepared on the basis of the practical study in Elite Chemical Industries Limited. 2 EXECUTIVE SUMMARY The industrial tour report has been prepared by visiting the factory and office of Elite Paint Company Limited The title of the report is Marketing Management Practice in Elite Paint Company Limited which implies that the main objective of the study is to analyze and evaluate the performance of Elite Paint Company Limited. To evaluate the performance of the company mainly primary data has been used. The study has found out some problems regarding overall management of the company and a conclusion has been drawn that the overall performance of the company is s