North South University
BBA MGT314
An individual case study analysis BA in Business Student Name: Student ID: Words: 3137 Table of Contents Introduction......................................................................................................................................3 Managerial style of CEO of BOHOO using Henry Mintzberg’s theory...............................
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An individual case study analysis BA in Business Student Name: Student ID: Words: 3137 Table of Contents Introduction......................................................................................................................................3 Managerial style of CEO of BOHOO using Henry Mintzberg’s theory..........................................3 Change in BOHOO organisational structure and culture for high performance.............................5 Leadership style of CEO in the organisational effectiveness of BOOHOO....................................6 Effects of power, influence, and conflict at BOOHOO...................................................................8 Various types of motivation strategies at BOOHOO.......................................................................9 Recommendation for improving organisational performance.......................................................11 Conclusion.....................................................................................................................................12 References......................................................................................................................................14 Introduction BOOHOO is an online clothing fashion industry that operates its business by designing, sourcing, and selling clothing, shoes, other home accessories, and beauty product. BOOHOO clothing fashion divides it, target customer, into different market segment base on gender (Lacy et al., 2020). The organisation focuses on the dresses of men, women, and kids. The clothing of the BOHOO fashion is segmented into jumpers, swimmers, maternity clothing, etc. It also divides its shoes into flat, heels, wide fit segments. The managerial style of the organisation is reflected by the operation of the organisation that is described in the report. Generally, different management tools and techniques are used throughout the organisation for developing organisational efficiency and effectiveness (Bel et al., 2018). Similarly, the BOHOO practices different management styles, in this report the Henry Mintzberg managerial roles are described. Along with the managerial style different organisational structures, cultural situations, leadership styles of the organisation are explained in the report. The practice of power, influence, and conflict and the effect of those regarding the BOHOO clothing fashion is allocated in this report. The report also describes different corporate examples and literature and provides various recommendations for ensuring organisational effectiveness. Therefore, the report has contained different issues of organisational theory and behavior that clear the individual ideas with proper examples. A. Managerial style of CEO of BOHOO using Henry Mintzberg’s theory
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