City University of Hong Kong AC 4301 CA2 3

Introduction
Fairwood Holdings Limited is one of the fast food leading chains in Hong Kong. It assures
customers to deliver their food and beverage services in the highest quality. This corporation is
founded by Mr Lo Fong Seong and Mr Lo Hoi Fook with “Enjoy Great Food. Live a Great Life”
as their number one mission in 1972. It also believes that customers' satisfaction always comes
first above anything else.
Fairwood opened its first store in 1972 and its Central Food Processing Plant was established in
1981 to ensure the highest food quality provided to the customers, as well as improved its
efficiency. Moreover, it was listed on the Hong Kong Stock Exchange in October 1991. This
opportunity allows Fairwood to further enhance its developments and expansions. In 2003, they
had major improvements regarding advancing their systematic operations, management practices
and more effective employee engagement programs.
Operating in the catering industry, including fast food and specialty restaurants, Fairwood has
expanded their outlets in Hong Kong and Mainland China for more than 140 outlets up until
today. The selection of menu is ranging from Western dishes to local Chinese dishes. They have
several popular dishes as their specialty for the customers to choose from. The most recent and
innovative products according to its customers preferences is the “No MSG” series.
Being one of the fast food leading chains, Fairwood has several competitors. In this report, we
are comparing the financial analysis between Fairwood and Cafe de Coral as one of the biggest
competitors in this sector.