Contents
LO1 EXPLAIN AND DEMONSTRATE PROCESSES INVOLVED IN NEW PRODUCT OR SERVICE DEVELOPMENT. .2
P1 EXPLAIN THE PROCESSES INVOLVED IN THE DEVELOPMENT OF...........................2
PRODUCTS AND SERVICES AND THE LEVELS OF CUSTOMER INTEGRATION..........2
1.1.1 Product development process............................................................................................2
Customer integration in the product development process.........................................................................4
P2 APPLY THESE PROCESSES IN APPLICATION TO THE DEVELOPMENT OF A SPECIFIC
ORGANIZATIONAL PRODUCT OR SERVICE................................................................................6
1.1.2 Product development of Nivea’s Happiness Sensation...................................................6
M1 CONSISTENTLY DEMONSTRATE A JUSTIFIED APPLICATION OF SUBJECT
KNOWLEDGE AND UNDERSTANDING TO THE PROCESSES OF PRODUCT OR SERVICE
DEVELOPMENT....................................................................................................................................7
LO2 ASSESS THE LIFE-CYCLE OF THE PRODUCTS OR SERVICES................................................8
P3 ASSESS THE LIFE-CYCLE STAGE OF THE PRODUCTS OR SERVICES IN A COMPANY’S
PORTFOLIO..........................................................................................................................................10
Introduction........................................................................................................................................10
Growth................................................................................................................................................11
Maturity..............................................................................................................................................11
Decline.................................................................................................................................................11
Life cycle stages of Nivea’s products............................................................................................................11
P4 EVALUATE WHICH APPROPRIATE PRODUCT LINE MANAGEMENT CHOICES ARE
REQUIRED FOR INDIVIDUAL PRODUCTS OR SERVICES...................................................12
Adjustments to Products...................................................................................................................13
Product Adjustment/Modification....................................................................................................13
M2 PROVIDE A COHERENT AND JUST