STI College (multiple campuses)

• IT 201A

• Entertainment Industry and Technology Entertainment Industry The entertainment industry is a group of sub-industries devoted to entertainment. It is used to describe the mass media companies that control the distribution and manufacture of mass media entertainment. Generally, the entertainment industry includes the fields of theater, film, fine art, dance, opera, music, literary publishing, television, radio, and even games (USLegal.com, n.d.). The success of the entertainment industry is tied to the discretionary spending of consumers. The dynamics of the entertainment industry continuously shift from traditional publishing in printed media and TV broadcasts to new business models involving the Internet of Things (IoT). Old and new business models still coexist today, but the Internet is expected to become the predominant means of content delivery (DeBenedetti, n.d.). It is also essential for entertainment companies to enhance their content delivery system to meet the demands of the consumers. Making content available on multiple platforms 24 hours a day while protecting copyrights and intellectual property content is one of the challenges entertainment companies are facing. (DeBenedetti, n.d.). Here are some of the world’s biggest entertainment companies: • Comcast Corporation – National Broadcasting Company Inc. (NBC), Universal Studios, and related cable channels give Comcast a dominant position in the production and broadcast of TV programs and movies. It is also a significant player in the theme park industry. Comcast owns the Philadelphia Flyers of the National Hockey League (NHL) and the Philadelphia 76ers of the National Basketball Association (NBA). Comcast also provides cable television, Internet, and voice communications to over 27 million subscribers (Investopedia, 2019). • Netflix, Inc. – It was founded in 1997 as a DVD rent-by-mail service and dominated the DVD rental market quickly. Today, the company is the industry leader in the fast-growing in-demand media industry. Though Netflix continues to offer physical DVDs, the company has more than 65 million subscribers and is continuing to roll out its streaming service worldwide (Investopedia, 2019). • The Walt Disney Company – This company was founded by brothers Walt and Roy Disney in 1932. Disney operates Disney TV and radio networks, including ABC Studios and ABC Television. The company also owns the Walt Dis