Western Governors University
MARKETING KLM1
C212: Task 1 Marketing C212 Task 1: Marketing Evaluation Western Governors University Stephanie Rodriguez C212: Task 1 Marketing 2 Table of Contents A: Proposal 3 A1: New Products and/or Services 3 A1A: Methods 4 A1B: Competitive Advantage 5 A1C: Inherent Risks 6 A2: Customer Relationship Management Software 6 A2A: CRM Information 7
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C212: Task 1 Marketing C212 Task 1: Marketing Evaluation Western Governors University Stephanie Rodriguez C212: Task 1 Marketing 2 Table of Contents A: Proposal 3 A1: New Products and/or Services 3 A1A: Methods 4 A1B: Competitive Advantage 5 A1C: Inherent Risks 6 A2: Customer Relationship Management Software 6 A2A: CRM Information 7 A3: Distribution Channel 8 A3A: Key Considerations 9 A3B: Global Supply Chain 9 A4: Major Pricing Strategy 10 A4A: Costs Associated with Development and Launch 10 A4B: Consumer Acceptance of Price 11 A4C: Competitor Prices 12 A5: Promotional Strategy 12 A5A: Mass and Social Media Channels 12 A5Ai: Justification of Media Channels 13 A5B: Sales Promotion Activities
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