1- General Overview of the Company
Kassatly Chtaura was created by Akram Kassatly, President and CEO, in 1974. Armed with a
degree in wine making from Dijon, France, Kassatly dreamed of following in the footsteps of his
father and creating his own legacy in winemaking. In 1919 Nicolas Kassatly had established his
wine business. However, the civil war forced him to delay his winery, and he managed to
produce the first Jallab bottled for home preparation. This beloved beverage was soon
accompanied by a whole range of other condensed syrups, and extracts of flowers. That turn of
events proved beneficial to Kassatly Chtaura's success and reputation.
Based on family tradition, business creativity and know-how, the company extended its popular
product line of syrups in the 1980s to include a large variety of Liqueurs, as well as Fruit Jams
and finally Fruit Juices and Smoothies in the 1990s. The brand continued to climb the ladder to
success, using delicious innovations to seize every opportunity to spike consumer interest.
In the wake of the new millennium, Kassatly Chtaura released a refreshing, ready-to-drink vodka