Don Honorio Ventura Technological State University

MARKETING MISC

The pricing strategy of Mercury Drugs, a pharmaceutical retailer, can be described as competitive pricing. As one of the largest drugstore chains in the Philippines, Mercury Drugs aims to offer affordable and accessible medications to its customers.Mercury Drug employ various pricing strategies to remain competitive and attract customers. These strategies may include: Cost-based pricing This involves setting prices based on the cost of acquiring the products, including wholesale prices, transportation costs, and operational expenses. A markup is then added to cover the pharmacy's profit margin.Mercury Drugs may use cost-based pricing as a starting point for setting the prices of their products, taking into account the costs incurred in producing them, but they may also consider other factors to determine the final selling price.