IntroductionWill Somerset, the CEO of Lancaster-Webb Medical Supply, is nervous about the low attendance at the company’s reveal of the latest line of surgical gloves. In addition, an important sales prospect, Samuel Taylor, the medical director of the Houston Clinic failed to show up (Suitt, 2003). While Will is pacing the ballroom to collect his thoughts, Judy Chen, Lancaster-Webb’s communic
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Introduction
Will Somerset, the CEO of Lancaster-Webb Medical Supply, is nervous about the low attendance at the company’s reveal of the latest line of surgical gloves. In addition, an important sales prospect, Samuel Taylor, the medical director of the Houston Clinic failed to show up (Suitt, 2003). While Will is pacing the ballroom to collect his thoughts, Judy Chen, Lancaster-Webb’s communications chief, briefs him about a spillover crowd down the hall regarding a blogger called the “Glove Girl” (Suitt, 2003). Judy explains how Glove Girl was a factory worker at Lancaster-Webb who infamously and outspokenly posts informative blogs, including some events and opinions on Lancaster-Webb. Will’s staff acquaint him with the power of blogging and how Glove Girl’s blog about their older SteriTouch disposable gloves surged orders. While Will is learning and processing more information about the agenda of blogging and Glove Girl, he finds that she has posted damaging information about Houston Clinic’s business practices regarding their rate of Cesarean deliveries (Suitt, 2003). Rex Croft, a medical director at one of the clinics requests Will to ask Glove Girl to correct the reasoning behind the rates of the Cesarean deliveries. However, upon an interaction with the Head Nurse of the clinic, Glove Girl corrects her blog information on her own. Will is encountered by Samuel Taylor, who expresses his gratitude for the corrected information as well as a proposal to hire Glove Girl due to her persuasive blogging skills as opposed to the company’s advertising.
REFERENCES
Bodie, M.T. (2017). Employment as Fiduciary Relationship. Saint Louis University School of Law Journal. Retrieved from
Davenport, T. H., DalleMule, L., & Lucker, J. (2011). Know What Your Customers Want Before They Do. Harvard Business Review.
Suitt, H. (2003). A Blogger In Their Midst. Harvard Business Review. Retrieved from https://hbr.org/2003/09/a-blogger-in-their-midst
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