BUSINESS 1 Marketing individual assignment. 1. Go online and compare the marketing strategies of McDonald’s (www.mcdonalds.com), Wendy’s (www.wendys.com), and Burger King (www.burgerking.com). What age group is each targeting? Do you agree with their strategy? (Use Web Resource 2, 3, and 4 here)(Objective 2) Ans: McDonald’s marketing StrategyWendy’s Marketing StrategyBurger kin
...[Show More]
BUSINESS 1 Marketing individual assignment.
1. Go online and compare the marketing strategies of McDonald’s (www.mcdonalds.com), Wendy’s (www.wendys.com), and Burger King (www.burgerking.com). What age group is each targeting? Do you agree with their strategy? (Use Web Resource 2, 3, and 4 here) (Objective 2)
Ans: McDonald’s marketing Strategy
Wendy’s Marketing Strategy
Burger king’s marketing Strategy
Menu based-marketing strategies
1. Take a look at Apple’s Web site (www.apple.com). What, if anything, do you see them doing to try and remain successful as the economy softens and consumers become more hesitant to make purchases? (Use Web Resource 5 here)
1. Take a look at Wendy’s (www.wendys.com). How is this company attempting to set themselves apart from their primary competitors of McDonald’s (www.mcdonalds.com) and Burger King (www.burgerking.com)? What publics do they appear to be concentrating on? Why do you believe this is the case?
[Show Less]