Jomo Kenyatta University of Agriculture and Technology, Nairobi

• MASS COMMU HSA2401

• WELLS FARGO SCANDAL 2 Wells Fargo Scandal from Public Relations Perspective In modern society, it is expected that enterprises should accommodate our needs quicker than ever. The creation of the right image in the public eye is of great essence for the survival of the organization. Public relations professional hold the responsibility of handling the public perception of the enterprise. Public relations officer work hard in the development of a positive association between the organization and the public. Investing in public relations for your enterprise greatly aids in the realization of the organization's objectives. In times of adversity, the presence of effective public relations can remove the misunderstanding and result in the creation of a mutual understanding between the public and the organization. About Wells F