• Mapúa Institute of Technology

• DEPARTMENT 106

Question 1

It is usually better to use the Direct Approach in business email writing because

1 point

It is the best way to deal with negative or sensitive messages.

It is the most efficient way to deliver your massage and it saves time.

Your reader normally prefers this.

2.

Question 2

How should you use the Indirect Approach to structure negative or sensitive

messages?

1 point

Buffer, Bad News, Explanation, Redirect

Buffer, Explanation, Bad News, Redirect

Buffer, Redirect, Explanation Bad News

3.

Question 3

When writing persuasive emails your opening should contain the following:

1 point

Previous correspondence.

An attention getter.

Show understanding of the reader.

All of the above.

4.

Question 4

The best way to be persuasive in email writing is to

1 point

Identify the needs and concerns of the reader and match them with benefits you

can offer.

Have clear content, structure and language.

Use persuasive language.

5.

Question 5

Choose the BEST word to fill in the gap for the sentence: We need to ensure we

have the staff’s _______________ in order to guarantee that this strategy will be

implemented.

1 point

satisfaction

belief

commitment

promise

6.

Question 6

Which of the following words are similar to the verb ‘require’? MULTIPLE

ANSWERS CORRECT