• University of Southern Mindanao

• BSABE ABE

QUIZ 1

1. The "5 Whys" technique is primarily used to identify the root cause of a problem.

Which of the following scenarios best illustrates how Airbnb could apply this method?

a. To explore the root cause of declining user engagement by asking why multiple times

until the underlying issue is found.

b. To categorize different types of guest complaints and find the most common one.

c. To compare the number of new bookings against cancellations to focus on the most

frequent issues.

d. To map out all possible causes of booking cancellations in a diagram.

2. Which is NOT a relevant factor when calculating TAM for a cloud-based project

management tool startup?

a. The average revenue per user for similar products

b. The number of businesses globally that could benefit

c. The potential market share the startup could capture

d. The cost of raw materials required for manufacturing the software

3. A startup is creating a mobile app to provide personalized fitness plans for individuals

with different fitness goals and schedules. Which demographic insight is most relevant

for developing customer personas for this startup?

a. Occupation and industry experience

b. Geographic location and income level

c. Hobbies and interests unrelated to fitness

d. Age range, daily schedules and commitment to daily fitness

4. Opportunity sizing is not necessary for startups as they can rely solely on intuition

and creativity.

a. False

b. True

5. In a brainstorming session, a team uses the SCAMPER technique to think about

altering the design of their product to make it more user-friendly. The letter "M" in

SCAMPER stands for ____.

a. merge

b. Modify

c. Manage

d. multiply

6. Startup ABC realized its subscription-based model for learning tools wasn’t

addressing the core pain points of students. After observing customer feedback, the

team pivoted to a pay-per-use model for better affordability. Should startups pivot only

based on competitor strategies, ignoring their own customer data?

a. False

b. true

7. It's common for individuals to switch industries multiple times throughout their careers

as their personal passions evolve.

a. true

b. False

8. Customer insights can sometimes lead to pivoting an idea or project to better meet

customer needs and preferences.

a. True

b. False

9. The "5 Whys" and Fishbone Diagram (Ishikawa) are not effective tools for problem

identification in startups.

a. true

b. False

10. A transportation startup faces regulatory challenges in its target market. Which

approach should the team prioritize during brainstorming to generate feasible solutions?

a. Prioritize only cost-saving measures

b. Evaluate solutions that align with stakeholder needs and regulatory requirements

c. Focus on bypassing regulations entirely

d. Ignore regulatory issues until after the launch

11. Which of the following is an appropriate approach by Amazon to address late

deliveries?

a. To compare Amazon’s delivery times to its competitors and evaluate its market

positioning.

b. To categorize potential causes of late deliveries into broad categories such as

logistics, weather, warehouse management, and transportation.

c. To track the frequency of late deliveries and identify which regions have the highest

failure rates.

d. To ask "Why?" three times to discover the root cause of the delayed shipments.

12. During a brainstorming session, a facilitator encourages participants to share

unconventional and even seemingly impractical ideas. The main reason for this

approach is to ____.

a. Avoid group conflicts during idea generation

b. Identify the most feasible solution quickly

c. Streamline the selection process

d. Stimulate creativity and uncover unique solutions

13. Emotional jobs in the JTBD framework refer to tasks customers perform to fulfill their

social identity.

a. False

b. True