Hospitality Academy Of St. Clair County HOSPITALITY MANAGEMENT 4762 Sales and Marketing chapter 8. - Daanyaal joosab Chapter 8 Marketing to Business Travelers 1 What are some of the important factors business
Chapter 8
Marketing to Business Travelers
1) What are some of the important factors business travelers consider when choosing a
hotel?
Amenities
Location
Convenience
...[Show More]
Hospitality Academy Of St. Clair County HOSPITALITY MANAGEMENT 4762 Sales and Marketing chapter 8. - Daanyaal joosab Chapter 8 Marketing to Business Travelers 1 What are some of the important factors business
Chapter 8
Marketing to Business Travelers
1) What are some of the important factors business travelers consider when choosing a
hotel?
Amenities
Location
Convenience
Connection
Value
2) What are the five distinct groups of frequent business travelers?
The Veteran
Road Weary
Wide-Eyes and Anxious
Passionate High-Tech
New Recruits
3) What factors are important to women business travelers and how are properties
meeting their needs?
Security
Comfort and Service
Convenience
Facilities
[Show Less]