RMU

ACC 300

Auto wash is a service provided to those who leave their house early in the
morning with an unwashed car. Today, due to the fast moving life in the semiurban and the urban cities, people move around with embarrassment in their
unwashed vehicles.
Thus we recognized this gap as an opportunity to build a marketing plan for the
same. This was a need of a huge portion of the population which was not yet
realized nor was fulfilled. Thus this can be termed as a latent demand.
Auto wash is a vehicle wash service in colleges to the college students and the
faculty members. Auto wash will be covering 6 colleges from HL commerce roads
to DePaul, RMU, Harper, Lake County, Oakton collage,
SURVEY
AUTO WASH Page 2
Ride It Like The First Time
To check the feasibility and the success of the idea, we conducted a primary survey using the
questionnaire method. We circulated the questionnaire to the students of the above mentioned
targeted colleges and got 54 responses for the same. The following is the data analysis of the
questionnaire: