Universiti Teknologi Mara

HTF 579

TABLE OF CONTENT NO CONTENT PAGE NUMBER 1 INTRODUCTION 1-2 2 PROBLEM STATEMENT 3 3 OBJECTIVES 4 4 METHODOLOGY 5-8 5 TARGET POPULATION 9 6 STRENGTH OF THE PRODUCT 10 7 COST OF THE PRODUCT PRODUCE 11 8 PACKAGING 12 9 MARKETING MIX 13 10 COMMUCIALIZATION 14 11 CONCLUSION 15 12 REFERENCES 16 3 1.0 INTRODUCTION The jackfruit is a plant that can grow in the tropics, especially in Malaysia and Indonesia. The jackfruit plant produces fruits that are widely used by the community. The unripe jackfruit is made of vegetable, the ripe one is made of light meal by frying and some people just consume it directly because it tastes sweet. The jackfruit is a multiple fruit in which 8-15% of its weight is seed. The ripe fruit has a unique aroma. To be more efficient, the jackfruit seeds can be processed into flour. The jackfruit seed contains carbohydrate, protein, and energy so it can be used as a potential food ingredient. Jackfruit seeds have some p