University of Dhaka

TOURISM & 312

Chapter 1:
1- List and describe four reasons why information systems are so important for business
today?
Answer:
- Capital Management
- Foundation of doing business
- Productivity
- Strategic opportunity and advantage
2- Describe five technology and business trends that have enhanced the role of
information systems in today’s competitive business environment:
Answer: (chapter 1: page 8)
- Internet growth and technology convergence
- Transformation of the business enterprise
- Globalization
- Rise of the information economy
- Emergence of the digital firm
3- Describe the capabilities of a digital firm. Why are digital firms so powerful?
Answer:
- Digital firm is one in which nearly all of the organization’s significant business
relationships with customers, suppliers, and employers are digitally enabled
and mediated.
- Digital firms are so powerful because all companies can use internet
technology for e-commerce transactions with customers and suppliers, for
managing internal business process, and for coordinating with suppliers and
other business partners. E-commerce includes e-commerce as well the
management and coordination of the enterprise. And also digital management
of key corporate assets.