EXAM SOLUTIONS > MCS 1000 Final Exam Review-2
University of Guelph MCS 1000 Chapter 1: Marketing: Creating and Capturing Customer Value What Is Marketing? Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing satisfies customer needs. • Attract new customers - by pro ...[Show More]
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| Category: | EXAM SOLUTIONS |
| Number of pages: | 23 |
| Language: | English |
| Last updated: | 1 month ago |
| Downloads: | 1 |
| Views: | 0 |
