Lindenwood University
MRKT 35050
5-15
I believe that Ray needs to communicate with Ms. Maynard in a professional way rather than an
informal way because Directive customers much rather keep the relationship as business like as
they can. A sales person, in this case Ray, should always adapt to their customer’s
communication style in order to get the most out of the sale. In order to und
...[Show More]
Lindenwood University
MRKT 35050
5-15
I believe that Ray needs to communicate with Ms. Maynard in a professional way rather than an
informal way because Directive customers much rather keep the relationship as business like as
they can. A sales person, in this case Ray, should always adapt to their customer’s
communication style in order to get the most out of the sale. In order to understand what Ms.
Maynard wants from the deal than Ray must ask her questions and listen carefully in order to
identify what her primary objectives are. Ray must also be time disciplined, well organized, and
efficient when working with Ms. Maynard in order to keep her interested in the real estate. When
Ray presents his proposal he must make sure he has the appropriate facts, figures, and success
probabilities.
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