Case Study > BMW case study Prince of Songkla University MANAGEMENT STRATEGIC


Prince of Songkla University MANAGEMENT STRATEGIC Case study BMW: An exercise in aligning identity, brand and reputation 1. Questions for Reflection Describe the alignment between vision, culture and image for BMW and discuss how BMW manages this alignment, and whether there is the potential for gaps between them? Ans The way that BMW align and manage their vision, culture and ima ...[Show More]

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