Canadore College

BUSINESS M 210

1. How did Lynk adopt OI in its projects? What were the objective of its OI project?
As opposed to orally delivering water-soluble molecules to the body, Lynk developed a
proprietary transdermal delivery technology. This enabled the delivery of active
ingredients through direct application on the affected area of the body of a drug
formulation. Topical remedies and cosmetic products could be delivered with this
method. As a result of this technology, active ingredients have been effectively absorbed
into the skin and parked within the skin layers to exert their effects locally and for a
longer period. Patients suffering from chronic symptomatic conditions like osteoarthritis
could benefit more from this delivery method than oral drugs.
Throughout the digestive system, the objectives of the OI project were to be achieved.
The digestive system can metabolize these oral drugs, resulting in only a small proportion
of the medication reaching the bloodstream when consumed orally. Due to low
bioavailability, the drug was unable to achieve its intended function within the body. It is
also possible that certain drugs could cause gastrointestinal distress when taken at high
dosages. Using Lynk's breakthrough transdermal delivery technology, water-soluble
drugs can now be delivered directly into the bloodstream.
2. What were the strengths and weaknesses of how the Lynk project was managed?
They developed and launched new products from the lab to market with passion. This
was the strength of Lynk’s project management. Lynk has worked with universities,
hospitals, polytechnics, and research institutions for more than 20 years. This technology
allows water-soluble molecules to be absorbed into the body through the skin. As a result
of this invention, many other inventions were introduced into the market as a result of the
brand new technology.
Among the weaknesses of Lynk project management was the country itself, Singapore.
For its growth in the global market, Lynk had to move out and expand. There was good
recognition in the country, but it was hard to establish itself in foreign markets. Lynk's
weakness was their lack of expertise in bioscience, and they had to keep in touch with
various institutions to develop new technology.
3. Has the Lynk OI project achieved its intended objective?
This project was intended to develop a transdermal delivery system that would allow
water-soluble molecules to be delivered to the body through the skin instead of orally. To
benefit patients suffering from symptomatic conditions such as osteoarthritis, the drug's
active ingredients will be delivered through the skin rather than being water-soluble.
There was nothing inferior or innovative about Lynk's technology. First, the company
created TGC containing prominent levels of the water-soluble compound glucosamine.
Inflammation caused by regular application was reduced by it. By conducting clinical