Situation Analysis Within the past 10 years, Apple Inc has shown stable growth despite change in leadership, economic shifts, and stiff competition within the electronics market. With a mission to bring the best user experience to its customers through innovative hardware, software and services, Apple Inc continues to deliver. As the acting CEO until 2011, Steve Jobs grew the company across multiple platforms, including cell phones, tablets, personal computers, MP3s and more. And while some of the categories didn’t consistently show growth, such as the struggling iPod business that continued to decline year-over-year, overall, Jobs passed along a financially healthy and strong company to the new CEO, Tim Cook, as well as great roots in the importance of innovation and diversification based on profitability. While Cook was handed a financially strong company, growth doesn’t happen on its own. Cook hel

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