• North South University

• MKT 620

Question 1: What is the justification of the title of this article curing the addiction to growth? Answer: Capitalist culture creates growth addiction. This article shows a framework that allows retailers to stay in the maturity stage longer and forestall decline. Question 2: What is the main message of this article? Answer: This article lays out a framework for determining when to switch to a low-growth strategy and how to put it into practice. If retailers execute well, they can stay in the maturity stage of the life cycle for a very long time, preventing decline. Question 3: If you are asked to criticize how will you do this? Answer: First, Wall Street and capitalist culture celebrate and demand growth. Second, leaders of many retail chains don’t know when to make the transition. Third, growth companies and mature businesses require very different operating strategies