• Camarines Sur Polytechnic Colleges Nabua Main Campus

• BSFSM 4A

 YOROBE, SHIELA M. BSFSM 4A ASSIGNMENT/QUIZ: Chapter 1 – Marketing for Hospitality and Tourism 1. What is marketing for the Hospitality Industry? 2. What is Hospitality Marketing? 3. Importance of Marketing. 4. Travel Industry 5. Understanding marketing, definition and the difference. a. Needs b. Wants c. Demand and products d. Value satisfaction e. Quality f. Exchange transactions g. Relationships market 6. Marketing Management 7. 5 marketing management philosophies a. Production concepts b. Product concepts c. Selling concepts d. Marketing concepts e. Societal marketing concept Chapter 2 - Service characteristics of Hospitality and tourism marketing 1. Service culture 2. Characteristics of services 3. Management strategies for service business Chapter 3 – Internal Marketing 1. Internal marketing 2. Internal marketing process 3. Dissemination of marketing information to employees 4. Implementation of a reward and recognition system 5. Non-routine transaction Ref: - Marketing for Hospitality and Tourism 3rd Edition by James Mckens - Tourism Marketing 2015 Edition by Maricel Badilla PREPARATION: Chapter 1 – Marketing for Hospitality and Tourism 1. Marketing strategy is critical to building a brand, attracting new customers and maintaining loyalty. The hospitality industry is no different. Because customer loyalty is a key, marketing managers and executives devote a lot of time and resources to building brand awareness and creating on going, interconnected campaigns. These marketing efforts usually include both print and digital collateral that target former guests while also attracting new clientele. However, this particular industry has a unique set of challenges that must be overcome. Understanding the