North South University
MGT 368
ID: 1813644030 Course: MGT368 Section: 9 Answer 1 There are 5 types of mergers, horizontal, vertical, product extension, market extension, and diversified extension. Horizontal merger is between two or more businesses that produce and sell the same products or commodities. Chhatak Cement Factory or Chhatak cement company limited can go for horiz
...[Show More]
ID: 1813644030 Course: MGT368 Section: 9 Answer 1 There are 5 types of mergers, horizontal, vertical, product extension, market extension, and diversified extension. Horizontal merger is between two or more businesses that produce and sell the same products or commodities. Chhatak Cement Factory or Chhatak cement company limited can go for horizontal merging with a similar company, such as Shah Cement. Vertical merger is between two or more businesses that provide different supply chain functions for a common product or service. Chhatak Cement Factory or Chhatak cement company limited can go for vertical merging with a raw material supplier company, or a stone supplier company, or cement packaging material supplier company, etc. Product extension is between two businesses from the same industry, coming together to offer an extended range of products or services. Chhatak Cement Factory or Chhatak cement company limited can go for product extension with BSRM which is a steel manufacturing company. Market extension, businesses that sell
[Show Less]