• Georgia Institute Of Technology

• MGT 6311

What aspects of a video can be optimized for VSEO (Video Search Engine Optimization)? title, thumbnail, meta tags Y Video Best practices for video (and strategies)? upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. YY Video How do users find new videos? search engines, recommendations from friends/family, navigating to a URL, paid ads/promotions N Video When should the CTA be included in a video promotion? as early as possible N Video What are some methods of payment for video ads? pay if user watches more than 30 seconds, PPC, pay if user watches whole video (total length less than 30 seconds) M Video How do YouTube and Facebook differ in their definitions of a user viewing a video? Youtube view is >30 sec Facebook view is >3 sec M Video What are key metrics for success for video ads? number of views, average view time, CTR, drop off points (places within video where people leave) Y Video Name 5 goals for a video marketing campaign communication, increase sales, lead generation, provide customer service, promotion YY Video How should you determine which metrics to track for a video marketing campaign? Pick metrics for objective and goal of campaign (i.e. if the objective is to increase sales, use CTR, conversion rate, etc) N Video Give an example of paid, owned, and earned media Paid: Google Ads Owned: Company Insta or Facebook Earned: Someone writes an article about your product N Video What are some features unique to mobile use? personal, always carried, always on, built-in payment, location services YY Mobile Considerations before starting a mobile marketing campaign? specific customer segments, habits, preferences (will a mobile campaign likely influence target audience?) M Mobile This study source was downloaded by 100000874968972 from CourseHero.com on 04-13-2024 07:48:12 GMT -05:00 https://www.coursehero.com/file/147275825/Flashcards-Docpdf/ What does "internet of things" mean? devices are connected, more data than ever available on customers YY Mobile What metrics (other than downloads) can be used to evaluate an app's success? number of active users, retention rate, LTV/revenue per customer, session length, crash analytics YY Mobile What is the average customer threshold for abandoning a page while it's loading? 3 seconds Y Mobile How can responsive design improve a marketing campaign? make sure ads d